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Event Details
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Please join us on the 14th of December when the Dot Fulfillment Services in conjunction with the OC Marketing & Advertising Association will host a lunch & learn seminar at our Santa Ana headquarters.
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Meeting Topic: SEO Panel - HotTubWorks.com Case Study
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Join us for this special working panel and learn how HotTubWorks.com has produced double digit growth every year since it's inception despite an indistry down turm of over 50%.
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• The subliminal effects of website's design and content on user behavior
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• What is a conversion? (Discussion)
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• The difference between A/B and Multivariate Testing, and their importance on increasing conversion
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| • The relationship between SEO (Organic), SEM (Paid), and Social Network marketing for creating visibility and brand-awareness. |
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Our speakers for this event will be:
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• Jerry Greer, co-founder of HotTubWorks.com
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| • Jim Williams, principle WhiteStone Results Marketing |
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Please join us for this month's seminar on the 14th of December
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The lunch & learn will be held at
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Dot Fulfillment Services 1801 S. Standard Avenue, Santa Ana, CA 92707
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Lunch will be served from 11:30 a.m. to 12:00 noon.
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Seminar will run from 12:00 p.m. to 1:00 p.m.
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There is no cost to attend this event.
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Space is limited to the first 50 to register and you must register in advance
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Lunch will be graciously provided by
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Dot Fulfillment Services
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| Speakers Bios: |
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• Jerry Greer, co-founder of HotTubWorks.com the leading online company for hot tub supplies. The company was listed in 2009 INC 500/5000 Fastest Growing Companies, and has produced double digit growth every year since it's inception despite an industry down turn of 50%. Prior to launching HotTubWorks.com, Jerry was VP Sales and Marketing for Jacuzzi Brands/Jacuzzi Spa Division for 8 years.
Jerry is an OC native, yet spent his formative years in NYC, giving him great appreciation for the Southern California climate.
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• Jim Williams, principle WhiteStone Results Marketing. Jim is a California native who enjoys employing critical and abstract thinking to creatively solve problems. Between challenges he relishes time spent with his wife, Cindy, and his two Schnauzers, Scout and Pepper. He's also been spotted enjoying a good surf or dazzling a crowd with his musical act, Graceland Mafia. In 2011 Jim started WhiteStone Results Marketing, a consulting and project management company for small to middle-sized internet retailers and service companies that wanted to increase their online presence. He still maintains a daily working relationship with his mentors at CORE living.
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WhiteStone's Services include:
- Pay-Per-Click Assessment, Setup and Management.
- Web Design with focus on usability.
- Landing Page Optimization and AB and Multivariate Testing.
- Videotaped User Testing
- Search Engine Optimization.
- Designing and Refining Ad Creatives that generate clicks.
- Social and Web 2.0 Implementation and Networking.
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Dot Fulfillment Services is a full service fulfillment, mailing, 3PL and product distribution warehouse located in Orange County California
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When & Where
DOT FULFILLMENT SERVICES
1801 S. STANDARD AVENUE
Santa Ana,
CA 92707
Wednesday, December 14, 2011 from 11:30 AM to 1:00 PM (PST)
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